As an introvert, I find talking about myself a bit nerve-wracking, but here goes!
Over the past two decades, I’ve had the privilege of working across diverse industries, growing into roles that blend my passion for product design and business development. I love creating user-centric solutions that not only solve problems but also provide delightful experiences. When I’m not busy shaping digital products, you’ll likely find me refining design sprints, leading teams, or diving deep into emerging tech trends.
Design Expertise
User Interface Design
Figma, Sketch, Framer
User Experience Design
Methods, Documentation, Reports
Wireframing
Figma, Sketch
Visual Design
Figma, Sketch, Photoshop
Interaction Design
Figma, Invision Studio
Interactive Prototyping
Figma, InVision Studio, Marvel
Research & Strategy
User Research
Analysis, Discovery, Evaluation, Validation, Testing
Product Strategy
Trello, Atlassian Suite, Basecamp
Design Thinking
Figma, Whiteboard, Pen and paper
Problem Solving
Brainstorm, Workshops
Attention to Detail
Zeplin, Figma (for handoff and precise implementation)
Agile Software Development
Manage Sprints, Tasks and Releases
Leadership & Collaboration
Leadership Experience
Team Management, Mentorship
Cross-Functional Leadership
Real-time collaboration
Stakeholder Management
Documentation, Communication
Lead Product Designer
Jan 2025 to present
Ho Chi Minh City, Vietnam
Shaping the Future of Fashion AI and Tech at Nul.
Lead Product Designer
June 2024 to present
Ho Chi Minh City, Vietnam
Led the end-to-end design and development of the Yellowdig mobile app from the ground up, ensuring a seamless and consistent experience across mobile and web platforms. Drove continuous enhancements to the web app through feature innovation and usability improvements.
Partnered closely with senior stakeholders to shape product direction—translating user behavior insights into intuitive wireframes, high-fidelity designs, and interactive prototypes. Delivered key initiatives including Yellowdig Freemium, AA-level accessibility compliance, advanced admin permissions, and passkey authentication.
Collaborated cross-functionally with engineering and product teams to present design solutions, gather feedback, and iterate effectively. Contributed to UX research initiatives to uncover new market opportunities and inform strategic product decisions.
Head of Product and Design
September 2023 to April 2024
Ho Chi Minh City, Vietnam
As one of the early Product Owners at Inflow, I had the privilege of designing and managing several impactful platforms: the Buyer, Seller, Factory, and Admin Platforms. These platforms empower users to handle:
RFQ management
Complete Sample and Bulk Production Pipelines
Inflow’s E-commerce Catalog
Trend Analytics and Forecasting Dashboard
Admin portals for data and order management
Driving Product and Project Management
Collaborating with the CEO and cross-functional teams (marketing, fabric, production, finance), I translated business goals into product strategies, ran sprints, gathered requirements, maintained PRDs, and led tech releases.
This experience solidified my role in ensuring seamless delivery and innovation within Inflow’s ecosystem.
Head of UI & UX
October 2019 to June 2023
Ho Chi Minh City, Vietnam
During my time at Deliveree, I’ve had the opportunity to lead design projects from inception to execution, working alongside cross-functional teams, business execs, and stakeholders. These projects impact hundreds of millions of users across three countries, and include:
Maintaining and enhancing core Full Truck Load and Driver App experiences
Building the Less Than Truck Load and Full Container Load businesses from the ground up
Redesigning the Fleet Partner Dashboard
Enhancing the Recipient Dashboard and Admin Panel
Key Projects and Achievements
Quick Commerce Shopping: Released during the COVID pandemic in just two weeks, this project was one of the fastest deliveries my team and I accomplished. From design to execution, we created a mobile-first experience that allowed users to shop quickly and efficiently
Design and Management: I led design sprints, maintained the design library, and ensured that both web and mobile products adhered to a mobile-first approach while maintaining consistent patterns. I facilitated design critiques and workshops, ensuring product direction remained aligned with business goals.
Collaboration and Mentorship: Managing a team of junior designers, I collaborated with stakeholders during requirement gathering, led white-boarding sessions, and held prototype demos to gather feedback. In addition, I partnered with product managers, data teams, and tech leads to identify pain points and optimize user experiences.
My experience at Deliveree was rich with diverse challenges, from delivering impactful design solutions to mentoring a talented design team. Leading the charge in creating seamless and scalable digital experiences across multiple regions gave me invaluable insights into delivering design excellence at scale.
Head of Product Design
August 2016 to June 2018
Chennai, India
Designing and Launching Libra: A Legal Management Solution
I had the exciting opportunity to lead the end-to-end design of Libra, a legal management software tailored specifically for lawyers and law firms. Working closely with product owners and software engineers in an Agile environment, I focused on creating a seamless, intuitive platform to simplify legal workflows.
One key challenge was designing for a tech-challenged audience. I prioritized visual clarity, ensuring that every feature visually communicated its functionality. The result was a user-friendly platform that enhanced productivity in law firms while minimizing complexity.
UX Consultant
November 2015 to June 2016
Bangalore India
UI, UX Designer
July 2014 to October 2015
Bangalore, India
Visual and Graphic Designer for Mobile and Web
June 2013 to July 2014
Bangalore, India